1990's MAKE-UP

1990’s                                                                                                                                   

In the early ‘90’s neohippy and grunge were popular looks, with little concern for physical beauty or decorum. 

On the runways of Paris, Milan, and New York, models were extremely thin and had dark circles under the eyes e.g. Kate Moss. 

Cosmetic companies began to market products that promised a natural look e.g. brighteners, tinted moisturisers etc. 

Successful new products were the multi-use ones which could be used on the eyes, lips and cheeks. 

Natural skin tones, rather than suntans become fashionable. 

Until next blog....

Georgina

www.georginamackessymakeup.com

1980's MAKE-UP

1980’s                                                                                  

Women began to consider makeup as an indispensable park of their lives with the 'Yuppie' style reflected in practical makeup and hairstyles that kept up with the busy lives of working women. 

Permanent makeup for the eyes and lips became available. 

During the day, women wanted the natural look with natural tones which showed well-cared for skin with well blended makeup particularly on the jaw line where the foundation meets the throat. 

More awareness of the effects of harmful UV rays leads to the addition of sunscreen to cosmetics and therefore there is a move away from the natural tan as the ideal face colour. 

Matte tones become popular and bright tones are less fashionable. 

Eyebrows are fuller and darkened with eyes make up with smudged kohl and eyeliner abandoned.

Until next post....

Georgina

www.georginamackessymakeup.com

1970's MAKE-UP

1970’s                                                                                                

The introduction of titanium dioxide, particles of mica covered with a fine coast of titanium dioxide.  These replace forever the eosin dye, Red No. 21 that had caused adverse reactions in some cases. 

Clinique, a new American brand was the first line of cosmetics where the look was secondary to addressing specific skin conditions, normal, oily, combination etc. 

Lancome introduced the first moisturising and protective colour cream “Beinfait du Matin”. 

A return of the fashions of the 20’s and 30’s with a touch of disco and sequins. 

False eye lashes were the height of fashion with an obsession with bronzed skin all year round. 

In 1973 makeup began to imitate nature and a neutral colour palette emerged. 

In 1976 the “punk” look was in fashion with no rules or unifying theme to the colours worn. 

Later on the fashion changed to very dark eyes, blood-red lips, and very pale skin, reminiscent of the Roaring Twenties. 

The 70’s are now ridiculed for its poor taste short-shorts with platforms, bell-bottom trousers, jumpsuits, polyester shirts, and sparkly tight disco clothes.

Until next blog...

Georgina

www.georginamackessymakeup.com

1960's MAKE-UP

1960’s                                                                           

The “60’s” is the most important in the 20^th century the golden era of new civil liberties, the decade marked by a lack of authority and discipline. 

The events of the ‘60’s in fashion, music, philosophy, lifestyle have had long-lasting social, political and cultural consequences that can still be felt in the 21^st century. 

Feminism took hold and had wide reaching effects in fashion and beauty with two camps those who supported cosmetics and those who defended naturalness with the hippie community growing later in the decade. 

Towards the end of the ‘60’s Dior and Lancome launched a few bright lipsticks which were oily, shiny and less pigmented than those before. 

The prototype of woman became the British model Twiggy, with her big eyes and stick-thin figure. 

Eye shadows in different colours, dark lines on the upper and lower lash lines, several coats of mascara over false eyelashes, false brows. 

Embodying a very different ideal of beauty was the model Jean Shrimtpon.  She nurtured a depraved look, with dark circles under the eyes that suggested many nights without sleep. 

Another icon was Jackie Kennedy who had pillbox hats and bouffant hair. 

In 1968 the art of body make-up was invented.

www.georginamackessymakeup.com

1950's MAKE-UP

1950’s                                                 

Post-war, the look became sweeter and more light-hearted. 

Though people especially women were fond of glamorous looks some preference was also given to the natural appeal of the face. 

Liquid foundation debuted in 1953 with thick pancake makeup becoming less popular and the applying liquid foundation becoming more popular. 

Christian Dior entered the makeup world in 1955 with the launch of eight lipsticks which worked with the colours in their fashion collections.  Matching cloths, makeup and accessories became very important. 

Coco Chanel and the late Rochas began to launch two colours each season along with their new fashion range. 

Makeup combinations such as green eye shadow with green moss liner and copper mascara were seen, or silvery blue eye shadow with navy line and violet eyelashes. 

Turquoise eyes and orange lips along with the fuller eyebrows of Audrey Hepburn but still shaped gave an elegant touch while being dramatic. 

Curved eyebrows of Marilyn Monroe and Elizabeth Taylor gave a flirtatious sensibility. 

This decade saw the first stirrings of the women’s liberation movement which favoured a more serious image of black eyes, hair and clothes. 

www.georginamackessymakeup.com

1940's MAKE-UP

1940’s                                                                        

World War II put glamour on hold but in spite of this the French were working hard to maintain their reputation for having the best-dressed females in the world. 

The French women developed an outlandish style demonstrating their independence from the women of the rest of the World. 

French women sported dark red lips, bright dresses, flamboyant hats, and shoes that grew to heights with wedges and elaborate hairdos accentuated with veils, flowers and velvet. 

Due to the lack of resources during World War II the quality of makeup left a lot to be desired where women used shoe polish to colour their eyelashes and brows.

English women turned to rose petals dipped in redwine as rouge for cheeks. 

After the war, emphasis changed from the mouth to the eyes e.g. Brigitte Bardot.

Until next blog...

Georgina

www.georginamackessymakeup.com

1930's MAKE-UP

1930’s

In the early thirties a complexion of white and waxen or ivory with a touch of pink was most popular as face foundation.  By this decade, makeup had reached the masses and was available to every social class and used to imitate their favourite screen stars of the time. 

The artificial tendencies of the twenties were considered vulgar and a more individualised, natural appearance became more desirable. 

The faces of the 30’s move stars were clean and radiant and this was the look which became more sought after. 

In 1932 brothers Charles and Joseph Revson and Charles Lachman established the Revlon brand.  Revlons first product was the nail polish and later lipstick to match their nail polish. 

In 1935 the recently born company Lancome launched a new red lipstick called “Rose de France” that was perfumed with rose petals but did not wear well and stained the teeth! 

In 1937 Max Factor launched pancake makeup a waterproof makeup base that revolutionised the art or film makeup.  It did not run or smear under the hot lights of the studio and gave total coverage and a matte finish.  This makeup is still sold today.

www.georginamackessymakeup.com

1920's MAKE-UP

1920’s                                                                                                       

The Roaring Twenties were the time of jazz, short skirts, and free love. 

In 1924, coloured nail polish was introduced and waterproof mascara created by Elizabeth Arden. 

In 1927 Max Factors products, previously used only in film, were commercialised.  

New lipsticks emulsified with saliva called “Rouge Baiser” were created by the French chemist Paul Baudecroux and became the leading lipstick. 

In 1928 powders were micronisated a very fine, dusty texture and instant finish. 

The haircut of the time was boyish and impish with a short bob which framed the face.

Til next time....

Georgina

www.georginamackessymakeup.com

Take a minute to study your features.....

As a make up artist the first step when I meet new clients is to establish facial features, eye colour etc. but when I ask my clients if they have studied their own faces, to my surprise, the answer more often than not, is no!  Knowing your skin type and features is the first step when buying products.  Tonight when removing your make-up (essential) after your long day

• Cleanse tone and moisturise  
• Skin type - establish whether oily, dry or combination
• Know Your Eye colour - different eye shadow colours will enhance your make-up (blog to follow)
• Brows - Groomed brows are essential book an appointment for a tint & shape
• Smile - simply smiling takes years off us!! 

TIP OF THE DAY:

In this cold snap our poor lips are suffering and it may be difficult to smile without feeling like you lips will fall off!  Gently exfoliate with an old tooth brush in circular light motions and apply lip balm before going to bed. 

• PRODUCT OF THE DAY:   Blistex Relief Cream – has a cooling effect on lips and when used throughout the day lips feel more moisturised and a little more plump which us gals love!

Keep up to date by looging on for further blogs on each of the above topics. 

Georgina

x
www.georginamackessymakeup.com